We offer setup and launch of e-mail marketing campaigns for e-commerce, corporate websites, and online services.
This tool helps to increase the average check, retain customers and improve marketing profitability.
The WebSeo team will take care of setting up, running and maintaining your email marketing.
Tasks that we solve with the help of e-mail newsletters
Expanding the base of potential clients
Our marketers analyse customer behaviour and compile a customer journey map. After that, we introduce subscription forms and other tools for gathering a contact base. As a result, visitors become potential clients.
Increase in sales and average check
In-depth segmentation and targeted mailings by base increase sales by audience from the base. Everyone who has placed an order can be offered related products and services. This reduces the cost of the mailing list as the base grows.
Increase in conversion from visitor to customer
A trigger mailing system allows you to bring back people who were on the site but left without a purchase or other targeted action. In emails you can offer other, more relevant products and services.
Repeat sales, attracting regular customers
Thanks to well thought-out strategic communication and mailing list segmentation, we turn one-time customers into loyal ones. As a result, LTV and other marketing KPIs are constantly increasing.
Increased customer loyalty and brand awareness
By sending regular, unobtrusive newsletters to subscribers, you can remind them about your company, retain them, and inform them about new offers. As a result, customers will stay with your company for a long time.
Activation of long-time customers
Every company's subscription database contains contacts of sleeping customers. By contacting them again, you can get more sales. A properly configured email newsletter allows you to do this.
Advantages of e-mail newsletters
What are the benefits of this marketing communication channel?
- Low cost per message. You can send an unlimited number of messages each month with a minimum cost per email.
- High Conversion. Properly configured trigger mailings yield conversion rates of up to 8% in purchases. This is higher than many other tools.
- Opportunities for segmentation. Email marketing tools allow you to segment your base and send people the most relevant information possible.
- Returning customers and increasing conversions. E-mail marketing helps drive visitors to purchase, fight abandoned baskets, and generate additional sales.
What does e-mail marketing service by WebSeo include?
Strategy development:
- analyzing competitors and their results;
- We’re auditing the contact database;
- selecting types of mailings;
- we make a work plan and a timeline for the launches.
Setting up the Customer.io newsletter service:
- full technical preparation of the account;
- mail connection;
- setting up analytics and segmentation;
- checking of all performed actions.
Content preparation for newsletters:
- development of a content plan for all types of mailings;
- layout of letters and preparation of texts;
- development and creation of visual content;
- work out forms for subscribing to the newsletter.
Campaign management and optimization:
- control of the work of the platform, campaign management;
- Tracking KPIs for email and marketing in general;
- adjustments and optimization of mailing chains;
- reporting and campaign improvements.
Customer.io: benefits and opportunities
- Opportunities for integrations. The service can be integrated with Zapier, Hull and other tools. This will make your marketing even more efficient and cost-effective.
- Segmentation. You can segment your base based on several criteria. Our email marketers will set up the sending of messages so that each customer receives relevant offers.
- Analytics and information on each user. The attribute system will allow you to create contact cards. You will be able to understand the needs of each potential customer as accurately as possible.
- Turning segments into audiences for advertising. You can set up retargeting to specific segments of your subscription base.
- Quick setup of chains. You can save time on setup with the easy-to-use newsletter builder. This frees up resources for analytics.
- Extensive opportunities for personalization. Customer.io tools allow you to send the right information to each individual user.
Prices for e-mail marketing services excluding VAT
Basic Rate
€899 /Month
- Database of legal entities in the region
- Up to 460,000 addresses
- Base of individuals in the region
- Up to 420,000 addresses
Standard Rate
€1299 /Month
- Database of legal entities in the country
- Up to 710,000 addresses
- Database of natural persons of the country
- Up to 670,000 addresses
Business Rate
€1899 /Month
- Database of legal entities in the region
- Up to 460,000 addresses
- Base of individuals in the region
- Up to 420,000 addresses
- Database of legal entities of the country
- Up to 710,000 addresses
- Base of individuals of the country
- Up to 670 000 addresses
Basic Rate
€849 /Month
- Database of legal entities in the region
- Up to 460,000 addresses
- Base of individuals in the region
- Up to 420,000 addresses
Standard Rate
€1099 /Month
- Database of legal entities in the country
- Up to 710,000 addresses
- Database of natural persons of the country
- Up to 670,000 addresses
Business Rate
€1599 /Month
- Database of legal entities in the region
- Up to 460,000 addresses
- Base of individuals in the region
- Up to 420,000 addresses
- Database of legal entities of the country
- Up to 710,000 addresses
- Base of individuals of the country
- Up to 670 000 addresses
Any questions?
Get the most out of your email! Email us to discuss the project.